
Big Into Energy Labubu: Real vs Fake, Price & Rarity
If you’ve opened a Big Into Energy blind box and now find yourself squinting at the stitching, you’re not alone. The Labubu V3 craze has made this tie-dye series a collector’s favourite – and a prime target for counterfeiters. This guide pulls together the best authentication cues, verified pull rates, and pricing data so you can buy with confidence.
Series size: 13 characters (12 regular + 1 secret) ·
Secret character name: Hope ·
Estimated secret pull rate: 1:144 ·
Retail price per single box: $12–$15 ·
Set of 6 boxes price: $70–$80
Quick snapshot
- A blind box series from Pop Mart (SNKRDUNK Magazine)
- Features Labubu in tie-dye colors (SNKRDUNK Magazine)
- Each box contains one random figure (SNKRDUNK Magazine)
- Check the tag and packaging – genuine boxes have matte finish with embossed details (SNKRDUNK Magazine)
- Look for stitching quality – authentic figures have neat, even stitching (TaroPudding Co)
- Verify serial number on Pop Mart’s official verification system (TaroPudding Co)
- 12 regular characters with equal odds (1/12 each) (SNKRDUNK Magazine)
- 1 secret ‘Hope’ with 1:144 chance (SNKRDUNK Magazine)
- Demand is high for the secret – resale can exceed $100 (SNKRDUNK Magazine)
- Official Pop Mart website is the safest source (SNKRDUNK Magazine)
- Authorized retailers like Learning Express (SNKRDUNK Magazine)
- Avoid unknown sellers on marketplaces with suspiciously low prices (Art Toy Familia)
Five facts, one pattern: the official release data from Pop Mart (the brand behind the series) confirms a structure that matters for both collectors and investors.
| Attribute | Value |
|---|---|
| Series Name | Big Into Energy |
| Number of Characters | 13 (12 regular + 1 secret) |
| Secret Character | Hope |
| Retail Price per Box | $12–$15 |
| Release Year | 2024 |
The implication: the series is clearly defined, but the secret character is where the real value and verification challenge lie.
Is my big into energy Labubu real?
The most common fear among buyers is pulling a convincing fake. Here’s a step-by-step authentication process based on the latest comparison guides from specialist sources.
- Check the tag and label
- Real Labubus have a Pop Mart logo on the tag with a holographic anti-counterfeit label that includes a QR code linking to Pop Mart’s official verification mini-program (TaroPudding Co).
- Fake tags often omit the hologram or use a dull, muted version with no flame-like texture when tilted (Art Toy Familia).
- Examine stitching and material
- Authentic Big Into Energy figures have nine distinct teeth, a matte peach-toned face, and crisp blush shading (LegitApp).
- Stitching on genuine Labubus is even and tight; fakes often have loose, uneven threads (TaroPudding Co).
- Verify the serial number
- The holographic label on the box contains a unique QR code. Scanning it should open Pop Mart’s official mini-program. Fake boxes may redirect to spoofed or generic sites (TaroPudding Co).
- If the code is missing or the box lacks the holographic sticker, it’s almost certainly counterfeit (Art Toy Familia).
- Compare colors and details
- The genuine box has an embossed texture on the Labubu’s arm, body seams, and heel-fur area; fakes are printed flat (TaroPudding Co).
- Color saturation differs: authentic tie-dye patterns are vibrant and well-blended; counterfeits appear washed out or muddy (SNKRDUNK Magazine).
A single inconsistency in any of these details is enough to flag a fake. For the average collector, the holographic QR code is the fastest litmus test – but don’t skip the stitching check.
The pattern: authentication relies on small production details that counterfeiters rarely get right. The more checks you run, the safer your purchase.
How much is a Labubu Big Into Energy set?
Pricing varies by purchase channel and whether you’re buying singles, full sets, or resale. Here’s the breakdown by scenario.
Price per individual blind box
- Retail price is around $12–$15 per box on the official Pop Mart site and authorized retailers like Learning Express.
- Third-party marketplaces may list singles at $15–$20, including shipping.
Price for a set of 6
- A set of 6 boxes (half case) costs approximately $70–$80 on official channels.
- Some retailers offer a “case” of 12 for $140–$160.
Market resale prices
- Resale prices for the secret Labubu “Hope” can exceed $100 on secondary markets (SNKRDUNK Magazine).
- Regular characters in good condition sell for $15–$30 each, depending on demand.
Resale prices for the secret character are volatile: buyers paying over $100 need to verify authenticity even more rigorously, because counterfeiters target high-value sales.
The trade-off: buying from official channels costs roughly the same per box as secondary market singles, but you eliminate the counterfeiting risk entirely.
What is the special big into energy Labubu?
The secret character “Hope” is the crown jewel of the series. Here’s what makes it different.
The secret Labubu: Hope
- The secret character is called Hope – it has a unique metallic finish that distinguishes it from all regular characters (SNKRDUNK Magazine).
- It is the rarest in the series with an estimated pull rate of 1:144 (TaroPudding Co).
How to identify the secret
- Hope features a metallic gold or silver sheen on its ears and pendant, unlike the matte finish of regular figures.
- The box for the secret may have subtle differences in the holographic sticker placement.
Why is it special?
- Beyond its rarity, Hope is the only character with a metallic paint application, making it instantly recognizable to collectors.
- Its scarcity drives both demand and counterfeiting – fake “Hope” figures have been reported (TaroPudding Co).
Collectors chasing Hope should treat any metallic finish as a high-value authentication point – if the sheen looks cheap or uneven, it’s a red flag.
The implication: the secret character isn’t just a different color – it’s a fundamentally different manufacturing process, which counterfeiters struggle to replicate.
Is energy Labubu rare?
Rarity in the Big Into Energy series depends on whether you’re after a specific regular character or the secret. The numbers tell a clear story.
Pull rates for regular characters
- Regular characters have equal odds (1/12) – so any given regular figure appears in roughly 8.3% of boxes.
- This makes the series “balanced” in terms of rarity among regular characters.
Pull rate for the secret
- Secret Hope has a 1/144 chance per box (SNKRDUNK Magazine). That’s a 0.69% probability – roughly equivalent to finding a gold Pokémon card in a modern booster pack.
- To put it in perspective: you’d need to buy an average of 12 full cases (144 boxes) to statistically guarantee one secret.
Comparison to other Labubu series
- Previous Labubu series (like Have a Seat, Checkmate) also had 12 regular + 1 secret, but pull rates for secrets vary. The 1:144 rate is consistent with Pop Mart’s typical secret probability.
- Demand for this series is higher due to the tie-dye aesthetic and the “energy” theme, making it moderately rare in the aftermarket.
If you’re buying single boxes hoping for Hope, the math is tough: you’re 144 times more likely to pull a regular character. For most collectors, buying the secret directly on the secondary market may actually be cheaper than chasing it in blind boxes.
The pattern: rarity is built around one ultra-rare figure. The 12 regular characters are all equally common, so completing the non-secret set is a matter of trading or buying specific characters rather than pulling boxes.
Where can I buy a genuine Big Into Energy Labubu?
Not all sellers are equal. Here’s how to distinguish safe sources from risky ones.
Official Pop Mart website
- Pop Mart’s official site is the safest source – all boxes sold directly come with full authentication guarantees (SNKRDUNK Magazine).
- They regularly restock, so checking the site is worth the wait.
Authorized retailers
- Authorized dealers like Learning Express carry genuine Pop Mart products and often have physical stores for in-person inspection.
- Check Pop Mart’s official retailer list for your region.
Avoiding fake sellers
- Avoid third-party marketplaces (eBay, Amazon, Wish) where prices are significantly below retail – most fakes are sold there (Art Toy Familia).
- Even on social media group sales, ask for photos of the holographic label and the box’s embossed details before paying.
A “too good to be true” price is almost always a counterfeit. Pop Mart rarely discounts new series, and never below $10 per box.
The upshot: buy from authorized channels and verify the packaging before you open. That single step eliminates the vast majority of fake risks.
Comparison: Authentic vs. Fake Big Into Energy Labubu
Six key differences, one pattern: genuine boxes and figures are designed with production precision that counterfeiters cannot economically match.
| Feature | Authentic | Fake |
|---|---|---|
| Box texture | Matte finish with embossed details (SNKRDUNK Magazine) | Glossy, flat surface (TaroPudding Co) |
| Holographic logo | Rainbow flame-like texture, color shifts (Art Toy Familia) | Dull, muted, no flame effect (Art Toy Familia) |
| Embossing on figure | Raised texture on arm, seams, heel-fur (TaroPudding Co) | Printed flat (TaroPudding Co) |
| Teeth count | 9 distinct teeth (LegitApp) | Often fewer or misshapen |
| QR code destination | Pop Mart official verification mini-program (TaroPudding Co) | Spoofed or generic site (TaroPudding Co) |
| Recycling symbol arrows | Rounded corners (SNKRDUNK Magazine) | Square corners (SNKRDUNK Magazine) |
The trade-off: counterfeiters can copy the broad design, but details like QR destination and recycling symbol shape are almost always wrong.
Clarity: what’s confirmed and what’s still unclear
Confirmed facts
- Pop Mart is the official manufacturer (SNKRDUNK Magazine)
- Secret character is Hope (SNKRDUNK Magazine)
- Set has 13 characters (12 regular + 1 secret) (SNKRDUNK Magazine)
- Genuine boxes have holographic anti-counterfeit labels with QR codes (TaroPudding Co)
What’s unclear
- Exact pull rate for the secret may vary by region – 1:144 is a community consensus estimate (TaroPudding Co)
- Some fakes are very convincing, especially in photos, so even experienced collectors can be fooled without in-hand inspection
Quotes from the community and official sources
“The Monsters Big into Energy Series brings new energy to Labubu.” – Pop Mart official product page (SNKRDUNK Magazine)
“Counterfeit Labubu V3 Big into Energy plush keychains began circulating almost immediately after the official launch, prompting multiple authentication guides.” – TaroPudding Co (TaroPudding Co)
“The front of the genuine Big into Energy box has a rainbow-colored holographic logo that shifts colors and shows a flame-like texture when tilted.” – Art Toy Familia (Art Toy Familia)
“Authentic Big into Energy Series includes exactly nine distinct teeth, a matte peach-tone face, and crisp blush shading.” – LegitApp (LegitApp)
Summary: what this means for collectors
The Big Into Energy series is a well-designed blind box line with one genuine rarity – the secret Hope. Counterfeits are widespread, but the authentication methods are reliable if you know where to look. For the average collector in the UK or US, the safest path is clear: buy from Pop Mart directly or an authorized retailer, and always scan the QR code before opening. The alternative – chasing deals on unverified marketplaces – risks paying for a fake and losing both the figure and the money.
Frequently asked questions
How can I tell if my Labubu is fake without the tag?
Examine the figure’s teeth (authentic have 9), face texture (matte peach tone), and stitch quality. The absence of a holographic tag on the box is itself a strong indicator of a fake.
Does the box have a serial number?
Yes – the holographic label contains a unique QR code that acts as a serial number. Scanning it leads to Pop Mart’s official verification mini-program.
Can I return a fake Labubu?
It depends on the seller. Most official retailers accept returns within 30 days if the product is proven counterfeit. Third-party marketplaces have inconsistent policies – always check before buying.
Is the Big Into Energy series still in production?
Yes, as of 2025 it remains in production and is regularly restocked on Pop Mart’s official site and at authorized retailers.
What is the difference between V2 and V3 Labubu?
V2 refers to earlier series like “The Monsters Have a Seat”, while V3 (Big Into Energy) features tie-dye colors and a different pendant shape. Packaging cues differ – V3 boxes have the embossed details described in this guide.
Are there any other secret characters besides Hope?
No – the Big Into Energy series has only one secret character. Some collectors mistakenly think metallic variants are separate secrets, but officially Hope is the sole secret.
What is the best place to buy authentic Labubu?
The official Pop Mart website (popmart.com) is the most reliable source. Authorized physical retailers like Learning Express are a close second.